UK Customers buy and forget apps

Traditionally, users bought apps with the intention to keep using them for a long time. After the iPhone hit the road, rumors stated that many of the apps are bought and discarded immediately afterwards.

Mobile Business Briefing now reports the following:

A UK consumer survey suggests that UK customers will “waste” almost £750 million during 2010 on paid-for mobile applications which are not subsequently used. According to the poll, commissioned by MyVoucherCodes, 79 percent of respondents are “highly unlikely” to use applications they have paid to download more than once

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Traditionally, users bought apps with the intention to keep using them for a long time. After the iPhone hit the road, rumors stated that many of the apps are bought and discarded immediately afterwards. Mobile Business Briefing now reports the following: A UK consumer survey suggests that UK customers will “waste” almost £750 million during 2010 ...