When it comes to advertising services for mobile apps, the market has now matured enough for aggregators to show up. Samsung has recently launched one of its own, which has worked very very well in my tests so far.

An email from the company now contains the following gem for early adopters:

Samsung AdHub is a digital advertising service from Samsung Electronics that supports in-application advertising for bada and Android developers. If you are looking for revenue streams beyond just application sales, this is the answer. This new ad service for mobile, and tablet PC app developers is the perfect opp-ortunity to diversify your business model.
Samsung AdHub has partnered with leading ad networks in the industry to serve ads into your applications. Developers can maximize their fill rates and revenue by accessing our large advertiser pool ag-gregated from our partner ad networks. Select the ad network of your choice, design how you want ads to be displayed in your application, and earn optimized ad revenue for your applications.
To mark the launch of Samsung AdHub, For a limited period of time (from Oct.10th, 2011 until the end of Dec. 2011) Samsung AdHub is raising our publisher revenue share from 60% to 80%.

Not much to add here…except that bada and Android developers alike have little to loose…

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In the past, various companies have held all kinds of competition. Nokia is famous for them – and is similarily famous for the kind of apps (usually university-developed) which win the competition.

Samsung now tries out an innovative new approach where the most-downloaded apps get the loot:
bada developer competition Samsung: to the most downloaded go the spoils

Find out more via the URL below:
http://developer.bada.com/events/bada2.0-Power-App-Race?rlWlfcp=duq&isReturn=Y

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So far, debugging an application on-device was impossible with the leaked bada ROMs – the application installed, but failed to launch.

To my pleasure, when starting the IDE today, I saw this:
bada 2 0 2 bada 2.0 on device debugging   now possible

I then proceeded to testing with my Samsung Wave II, and can confirm that one can now deploy applications onto devices running the leaked ROM images of bada 2.0. Emulator, no more!

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Even though the slides for the Qt on Android talk have been uploaded quite some time ago, we haven’t had access to the video so far.

The WHYMCA team has now provided us with the video below. Feel free to take a look at it if you want a quick introduction to both Qt and Necessitas (aka Qt for Android):

QT for Android from WhyMCA on Vimeo.

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Inner-active, the industry’s premier mobile ad mediation provider with over 100 ad networks and local agencies available at the click of a button, has released an infographic with and insight on “in app advertisement size and position”.

The infographic shows how, when and where to place an ad to make maximum profit.

ia info thumb Infographic–In app advertisement size and position

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We all have played Bejeweled, Final Fantasy and Pac man at one time or the other. These games are the jewels of different platform, from arcade to console. But most of you reading this article might have played the same games on your smartphone or tablet.

Jason Kapalka, founder of PopCap Games, in his keynote at the PLANET OF THE APPS EUROPE 2011, shared some inevitable pitfalls developers overlook. According to Jason

…there are two main reasons to develop an app based on an existing title: to benefit from an existing fan base and brand recognition; or as a development shortcut based on existing programming work. 

PopCap’s Bejeweled was identified as a case of the former, while its Plants vs Zombies falls into the latter category.

It has to feel instantly good. There is no learning curve,”

If we’d released the first version of Plants vs Zombies we tried, with its original controls, I don’t think it would have been played by anybody, because they would have rapidly found it to be difficult and frustrating.

He also added that

….consider device screen size as the most important factor, rather than being distracted by rapidly increasing screen resolutions.

Regardless of resolution, there is only so much screen a user can see or touch when playing a game – you need to look at the worse case scenario…

Consider Pac man, the retro game that changed the world was never imagined without a joy stick. That was how it was developed, keeping the joystick  in mind. The same user experience can not be duplicated on the modern devices which are distancing themselves from buttons, let alone joysticks.

The mantra for smartphone success is that the game should be short and not long. Citing the example of Final Fantasy, he explained

Final Fantasy is a great game, but it didn’t do particularly well on the iPhone largely because it was just not the sort of game that people with iPhones wanted. They didn’t want to sit down for a 40-hour role-play, they wanted something they could play in one minute intervals.

The emphasis should be put on reinventing rather than porting. He also warned developers of the tablet trap due to two reasons:

…smartphone market has the real volumes…

…A smartphone game can become a tablet game, but a tablet game cannot become a smartphone game

The real example provided by him was when they  decided to deliver the same user experience across all mobile devices for Bejeweled and Bejeweled Blitz, which is available via Facebook and mobile devices. According to him,

it was a real pain in the ass to keep things in sync

That pretty much explains it.

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The topic of software localization (aka the translation of apps) is a long and bitter one: for literally ages have developers been fighting about its merits and non-merits.

The fine folks from Distimo’s have now provided us with a few charts which could bring “clearance” into the clutter. Let’s dive in.

First of all, we see which sore has the most uni-national apps. Nokia clearly leads – this is what they get for repeatedly commiting “ovicide in China”:
localization pays 1 Localization   where it pays out

This finding is further clarified in the figure below, which also mentions the strong role of Hutchison’s proprietary channel in Italy:
localization pays 2 Localization   where it pays out

Finally, a chart which compares US and ROW popularity using the top lists of various app stores:
localization pays 3 Localization   where it pays out

How has localization worked out for your company?

P.S. Get more data here:
http://www.distimo.com/publications/

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Traditionally, the BlackBerry was considered the number one platform for making money. It might not be hip, but is said to bring in the loot.

A market research firm has now announced a report with some interesting data. The full release is below, with key passages highlighted by yours truly.

Google’s Android Market is the most used app store amongst commercial developers with 47% of commercial developers having some experience with the store compared to 43% who have used Apple’s App Store, according Evans Data’s new Application Distribution survey of over 400 commercial developers, conducted in August. In addition, Android Market edged out Apple’s App Store as the store more developers thought would be dominant in two years. However, developers selling apps through BlackBerry App World made significantly more money than developers using either Google’s or Apple’s stores.

“The industry has a perception that developers are going to target either Android or Apple, and those two will define the market,” said Janel Garvin, CEO of Evans Data Corp. “However, there’s room for more than two. BlackBerry developers are not as plentiful but 13% make over $100,000 from the App World apps, which is considerably more than Android or Apple developers, and will help that platform continue to be compelling to developers, especially in the enterprise.”

Other highlights from this comprehensive survey, conducted in August 2011, include:

—Visibility for their apps is the biggest complaint that developers have about app stores in general with 37% citing this as the biggest problem.

Paid apps with no ads is the monetization model more developers use followed by subscriptions.

—Games are the most likely type of apps to wind up in app stores, with 27% placing that type of app in a store, followed by business apps at 21% and productivity apps at 20%.

The Evans Data Application Distribution survey examines the views and usage patterns on commercial developers and focuses on monetization models, distribution channels, app store features and policies, end user support, and also shows ratings of detailed feature sets by users of various stores of those stores.

Those interested in buying the report can do so here:
http://www.evansdata.com/reports/viewRelease.php?reportID=31

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Even though the second version of the bada SDK has been released recently, Samsung has already released a small update for its developers.

The changelog reads as following:

IDE and SDK
IDE : The application included ‘&’ in string variables is packaged properly.


C++ Framework

Standard libraries : The try-catch statement works properly.
Osp::Net
- Wi-Fi : The methods, GetHiddenMode and SetHiddenMode, have been removed from the
WifiDirectGroupInfo class.

Even though Samsung has understated the effect of the changes in the email, this is a very importantr update – log into the bada developer’s backend ASAP and get updating!

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When it comes to app stores, comparing but the top apps can be misleading – the chances that your app makes into the top of the store are rather slim.

When it comes to the downloads per average app, the situation can look different. Markus Pohl has now sent out the following press release:

Apps On Nokia’s OVI Store Had 2.5 Times Higher Download Numbers In Q2 2011 Compared To Apps on Apple App Store

The “average app” has a better chance to generate downloads on “non-hyped” platforms.

pohl downloads Ovi Store beats Apple App Store on average downloads per app

Despite all the hype around the major platforms Android and iOS, publishers are still overlooking the hidden potentials of the niche players.The Q2 2011 results of our smartphone application monitoring report indicate that those applications published on the less popular platforms, such as WP7 marketplace or Blackberry’s AppWorld, generate significantly more downloads compared to the Apple App Store.

Significantly lower competition, yet a sufficiently large user base that desires apps, are the major reasons for this. Symbian still retains, by far, the highest potential user base. Even though its users are incomparably less active than iOS’s heavy downloaders, it still generates significant download volumes to Symbian publishers. This is largely because whilst Apple boasts of its 400,000 apps, the OVI store contains less than a tenth of that number.

Looking into average numbers, the Android Market stands not far behind the Apple App Store. This quarter, the average Android App attracted just 5% less users than iOS. Competition is harsh.

However, going in for very small niche platforms may not be the best idea either. LG World! and Samsung’s App Store are struggling to generate user attention. Although LG has less than 3,000 apps and as a result it is much easier to be discovered there, its user base is just too low.

Although the Symbian platform is seen by some developers to be clumsy and outdated, as well as Nokia’s transition to WP7 which has fuelled discussions as to when Nokia will give up its platform completely, the current status seems to be promising. Recently, Nokia reported the launch of three new Symbian Smartphones and confirmed that these will not be the last of the products, nor updates, to be delivered on Symbian.

Find other important Q2 2011 market developments in the new volume of the research2guidance Smartphone App Market Monitor. The third volume of the report includes a special interest chapter on mobile retail market

Find out more via the URL below:
http://www.research2guidance.com/shop/index.php/smartphone-app-market-monitor-1

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After the aquisition of AdMob, Google found itself with a second web advertising service – logically causing competition for Google’s own product, AdSense.

It is only logical that this has to be unified. A post on the official Google Mobile Ads Blog now reads as following:

We’re now pleased to offer a unified, specialized service for mobile web site publishers – AdSense, which we encourage AdMob mobile web publishers to move to. AdMob support for older WAP mobile web sites will stop on September 30. For sites and ads made to be viewed on high-end devices (like iPhones and Android phones), the AdMob product will be around for a little longer, but we wanted to give mobile web publishers plenty of time to start the transition.

The net result of all this is that if you’re an app developer, AdMob is your solution for monetizing, measuring, and promoting your mobile apps. If you’re a mobile web publisher, AdSense can help you monetize your mobile web content,

Find out more via the URL below:
http://googlemobileads.blogspot.com/2011/09/admob-is-for-mobile-app-developers.html

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GetJar, the very first app store of the mobile world, asked developers about their current and future development interests.

GetJar logo with shadow thumb GetJar tells us where the developers’ interests head to

The results were quite surprising. The polls figure said:

80 percent of respondents stated that they are developing for iOS for iPhone/iPod Touch today, which declines to 55.6 percent who are planning to develop for this platform in six months time. The same trend is seen in iOS for tablets, which sees developer backing decreasing from 59 percent to 52 percent.

In short, the popularity of app developers towards Apple is taking a hit.

Android for smartphone currently has 51.2 percent support, which will increase to 58 percent six months from now. And Android for tablets currently has 20.5 percent, which will more than double to 47 percent.

That means that the Android folks will not quit their remarkable exponential growth. The same will be reflected in six months’ time.

Interestingly,

Microsoft’s Windows Phone 7 platform is set to be more popular with developers than web apps, BlackBerry for smartphones and tablets, and HP’s webOS.  Some 24 percent of developers intend developing for the MS platform in the future, compared to less than 9 percent today. While that is still less than half of the interest in Android, GetJar said that “given Windows’ small base it looks like there is some optimism for the Nokia/Windows alliance.”

Unsurprisingly, the survey noted a continued fall in support for Symbian OS, with less than 7 percent of developers stating they will be supporting the platform in six months time. Fewer than 20 percent of developers think the OS will be around in “the next couple of years.”

RIM’s BlackBerry OS also faces challenges, with less than 15 percent of developers interested in developing for the platform in the next six months. Less than half of the developers believe the platform will survive the next five years.

While presently, around 80% of current developer junta is targeting iOS, around 44.4% of devs are targeting towards Android. The scales  will indeed be tipped in Android’s favor in six  months from now, if the poll is to be believed, with over 70% devs developing for android.

The news is surely bad for already troubled RIM and HP, Symbian fans will be equally annoyed by this poll outcome.

But for Nokia-MSFT alliance, this sure is the silver lining of the clouds. Bad news for Apple though.

Stay tuned for more…!!!!

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When it comes to apps for phones, most developers consider smartphone apps a growing market, with apps for feature phones becoming less and less “important”. An analyst firm called Ovum seems to disagree.

Mobile Business Briefing now quotes Ovum as following:

The market for apps created for feature phones will almost double to US$1 billion by 2016, according to Ovum – fuelled by apps growth in the smartphone space. The analyst firm forecasts that feature phones will still account for the largest share of devices worldwide by this point, at 2.3 billion (a 63 percent global share compared to 37 percent for smartphones).

The report finds that,despite its age, JavaME software is the best option for developing feature phone apps, …

Not much to add here…

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Even though the Samsung bada SDK already includes a nice selection of sample code, it is never bad to have access to more.

The last Samsung newsletter contained a very interesting link to a library full of code samples for bada.

Hit it via the URL below:
http://developer.bada.com/library/samplecode

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Traditionally, apps have cost the same across the various distribution channels – developers ate the difference in margin.

Research2Guidance has now sent out the following figure:
image001 Android: app prices differ between stores

For me, two things stand out: first of all, Android apps are significantly cheaper than other apps. Secondarily, special-interest stores are even “cheaper”:

Full-catalog stores: independent stores that provide applications for all major mobile platforms, including Android, BlackBerry, Symbian, Windows Mobile, etc. Notably, full-catalogue stores are the incumbents of the app market, some having been launched way back in 2000. Back then the average app selling price was as high as US$20, with very few apps being given away for free. We have found that users of these stores are more accustomed to the idea of paying for apps, and the stores themselves are generally more focused on improving developer monetization opportunities, and offering a range of additional app promotion options, particularly when compared with MNO stores.
Platform specialists: niche stores concentrating on the distribution of applications only for a selected platform. These stores are relatively young, and only came into play within last two years, following the Apple App Store paradigm shift. They promote interaction among developers and users in their forums and offer lower average prices of Top100 paid apps than full catalog stores.

However, the general price trend for Android apps points upwards:

Interestingly, the average price of Top100 paid apps in Android Market is twice as high as the overall average selling price, US$6.47 compared to US$3.07 in June 2011. This means that many users do not mind paying a substantially higher price for what they think is a good application.

Hit the link above to find out more…

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